Our Story

BRAND STORY

Step into the world of SUNDÉ

Where luxury meets aesthetic refinement. As a distinguished lifestyle brand, SUNDÉ specialises in curating premium women's underwear and loungewear that embody indulgence and relaxation. Inspired by the pursuit of wellness and everyday beauty, we seamlessly blend timeless elegance with modern design. Our commitment is to promote a lifestyle that prioritises wellness and indulgence through aesthetically refined essentials. Explore our luxurious underwear range, designed to embrace your curves with unrivalled comfort and style. Elevate your lounging experience with our exquisite loungewear collection, tailored for both opulence and relaxation. At SUNDÉ, we invite you to indulge in the luxury of everyday living, where every detail enhances your well-being and aesthetic pleasure.

FOUNDERS MESSAGE

Crafting SUNDÉ: A Journey from Passion to Purpose

Embarking on the journey of SUNDÉ has been a profound exploration, marked by challenges, growth, and an unwavering vision. As the founder, I’m excited to share the genesis of this venture—a story that intertwines my entrepreneurial path with a deep yearning for a brand that embodies the essence of Sunday living and holistic well-being.

From Entrepreneurship to Self-Discovery

In the demanding world of entrepreneurship, I often found myself neglecting self-care and well-being. The relentless pursuit of success made the need for tranquillity and self-indulgence increasingly clear.

Identifying the Gap

It was during these reflections that SUNDÉ was born. I recognised a gap in the market where premium loungewear and underwear could intersect with the spirit of a lazy Sunday. SUNDÉ was created to offer not just products, but a lifestyle grounded in comfort, relaxation, and conscious living.

Crafting with Purpose

At SUNDÉ, each piece is crafted with precision and passion. From our premium materials to the attention to detail, every product reflects our commitment to elevating not just wardrobes, but lifestyles.

A Community of Well-Being

SUNDÉ is more than a brand; it’s a community united by a shared journey towards well-being, where quality and comfort coexist, and elegance harmonises with a relaxed, refined lifestyle.

MISSION & VALUES

At SUNDÉ, we deeply understand our customers' desires and strive to offer an immersive experience that goes beyond clothing. We inspire women to prioritise self-care, embrace tranquillity, and indulge in their well-being. SUNDÉ is a sanctuary from the hustle and bustle of daily life, where women can envelop themselves in calmness and luxury. More than just a brand, SUNDÉ is a lifestyle that elevates everyday experiences, allowing women to express their individuality with confidence in both comfort and style.

Our core values at SUNDÉ centre around self-care, the essence of a lazy Sunday, well-being, and sustainability. These values reflect our commitment to creating a brand that not only adorns the body but also nourishes the soul, promoting a lifestyle rooted in conscious living.
At SUNDÉ, our core values centre’s around self-care, a lazy Sunday lifestyle, well-being, and sustainable materials. These values encapsulate our commitment to crafting a brand that not only adorns the body but also nourishes the soul, promoting a lifestyle rooted in conscious living.

LAZY SUNDAY LIFESTYLE

We embody the essence of a lazy Sunday lifestyle—effortless, comfortable, & infused with a sense of ease. Our designs celebrate relaxation and rejuvenation, offering a laid-back elegance.

WELL-BEING IMBRACE

At the heart of our brand is a dedication to well-being. Our garments are crafted with the intention of providing a wellness embrace—a fusion of comfort and style that nurtures both body and spirit.

Comfortable Self-Care

Self-care is woven into the fabric of our brand. We design with the intention of providing a sanctuary of comfort—a haven where individuals can retreat, unwind, and practice the art of comfortable self-care.

SUSTAINABILITY AT SUNDÉ

EMBRACING ETHICAL PRACTICES AND ECO-FRIENDLY SOLUTIONS

At SUNDÉ, we are committed to making a positive impact on people and the planet. Our dedication to ethical sourcing and sustainability is woven into every aspect of our brand, from the materials we choose to the packaging we use. By prioritising responsible practices and innovative materials, we aim to create luxurious, timeless pieces that are kind to both the environment and those who inhabit it.