Creating SUNDÉ has been far from the traditional startup journey.
It’s been a rollercoaster of emotions, lessons learned, and countless sacrifices. I want to share the real story—raw and unfiltered—of how I built SUNDÉ from the ground up.
Before SUNDÉ, there was my first brand. And honestly, it failed. It was one of the hardest lessons I’ve ever had to learn. I made mistakes, trusted the wrong people, and faced failures I didn’t anticipate. But it was through those failures that I grew. I didn’t let them define me; instead, I allowed them to fuel my passion to build something even better. SUNDÉ isn’t just a brand; it’s a lifestyle. It’s a true reflection of who I am, what I believe in, and the pursuit of something more than just products—it’s about creating a meaningful way of living.
Sketches & Swatches
Starting fresh, I poured my heart into designing a brand that reflected my values of luxury, comfort, and style. I meticulously worked through sketches and swatches, building something beautiful from the lessons I’d learned. Every fabric was carefully selected to evoke relaxation, wellness, and indulgence. SUNDÉ became more than just another brand—it became a symbol of a lifestyle that prioritizes both beauty and wellness in everyday life.
THE CREATIVE PROCESS
The creative process behind SUNDÉ wasn’t just about designing for the moment. I wanted to create long-lasting staples for the modern woman’s wardrobe—pieces that transcend seasons and trends.
From the beginning, my focus was on creating essential ranges that would stand the test of time.
SUNDÉ is more than just a collection of beautiful items; it’s about investing in pieces that embody a lifestyle—a mindset of well-being and relaxation. Each item was designed with the intention to make you feel not just stylish, but comfortable and empowered, whether you're lounging at home or stepping out into the world.
SUNDÉ wasn’t built overnight. Over the past decade, I worked with design labels, honed my expertise in building supply chains, and learned how to build brands from scratch. All of this knowledge came together in SUNDÉ, but I couldn’t have done it without learning from my first attempt. My past failures were the foundation for my success now.
Behind the Campaigns:
Every photo shoot, every campaign, every new collection has a story of struggle and triumph behind it. I’ve poured my heart into making sure that each campaign feels authentic, reflects my vision, and showcases the passion that fuels SUNDÉ. These campaigns are a representation of the long hours, dedication, and creative energy I’ve put in over the years.
Samples & Refinement
Testing and refining SUNDÉ has been a journey of its own. I wanted to make sure every piece was perfect, and sometimes that meant going back to the drawing board. I’m proud of what we’ve created, knowing it’s been a process of learning, growing, and improving with every sample that came through.
These two years of building SUNDÉ have been transformative. They’ve been marked by failure and success, but they’ve taught me the importance of perseverance, resilience, and believing in myself. SUNDÉ isn’t just about what we’ve created; it’s about the person I’ve become along the way. The dream of creating something meaningful, something that reflects my journey, is now a reality.
WE PROVIDE
Comfort for women of all shapes and sizes globally
WE CREATE
Exclusively designed pieces in the UK by women
WE EMBRACE
Ethical practices & eco-friendly solutions
WE CARE
Exceeding expectations, every time
WE DELIVER
UK Next Day Delivery